Where Premium Meets Purpose: IOI Properties' Uniform Upgrade
IOI Properties, one of Malaysia’s leading property developers, approached The Runway with a clear goal: to elevate their team uniforms — not just in look, but in feel, function, and sustainability.
They were looking for a premium material that could reflect the high standards of their brand — something that would feel good to wear, hold up to daily use, and align with their environmental values. After a deep dive into their needs, we introduced Sorona® — a performance fabric partially made from plant-based fibers, offering comfort, durability, and a significantly lower carbon footprint than traditional polyester.
The new uniforms, crafted with Sorona®, combined a sleek, modern aesthetic with soft, breathable comfort and enhanced functionality.
Why Sorona®?
- Premium feel & modern finish
- Wrinkle-resistant & built for daily wear
- Soft, breathable comfort with natural stretch
- Lower carbon footprint than conventional polyester
The Outcome
IOI Properties successfully upgraded their uniforms to a more sustainable and premium standard — one that speaks to their brand's long-standing values of quality, innovation, and responsibility. The collaboration resulted in a smart, durable uniform solution that not only enhances the daily experience of their employees but also aligns with their commitment to ESG goals. By choosing Sorona®, IOI Properties has taken a meaningful step toward reducing environmental impact while maintaining a polished, professional image.